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- Focus on telling a story and connecting with the reader. Use anecdotes, quotes, rhetorical questions, etc. to draw the reader in.
- Break up long sections with subheadings, bullet points, images, pull quotes, etc. to improve readability.
- Hyperlink key terms or references to allow readers to easily find more information.
- Provide specific examples and details (e.g. case studies, statistics, etc.) to make the content more concrete and memorable.
- Use a conversational tone and vocabulary – write as you would speak to a friend.
- Allow your personality to come through by sharing opinions, wit, empathy when appropriate.
- Intentionally include some typos, informal language, and grammatical errors to make it sound more natural and human-written.
- Cite sources with in-text hyperlinks and include a full reference list at the end.
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